All case studies
Behavioral Health Practice
Restorative Behavior
A warm, reassuring site for a behavioral health practice accepting new patients.
The challenge
What the website needed to accomplish.
People seeking mental health care need to feel safe the moment they land on the site. The design had to be calm, professional and reduce friction between deciding to reach out and booking an appointment.
Design approach
- Soft, calming palette paired with a welcoming provider portrait
- Insurance acceptance and patient resources surfaced early
- Book Online call to action persistent across devices
- Service pages written in plain, compassionate language

